The 5th Avenue skyscrapers from a frog's perspective.

For the opening of the Adidas NYC flagship store in New York

Adidas from Herzogenaurach commissioned us to photograph the world’s largest brand flagship store “adidas NYC” in October 2016 before opening on December 1, 2016. Yeah, we’re going to New York for work and pleasure!

Interior view from brand flagship store "Adidas NYC" in New York

The New York Job From – 24 26.11.2016, alongside a few craftsmen, cleaners and a film crew, we were almost alone in the roughly 3,000-square-foot, three-story store at the corner of 5th Avenue and 46th Street. Grandstands with big screens, changing rooms in the style of stadium locker rooms from top teams, a career track for testing the products, fitness advice, a bar with healthy juices and snacks, and more include Adidas “new retail concept called Stadium”. When entering the business, the customer immerses immediately in the world of sports. This atmosphere of typical high school stadiums had to be documented in pictures.

The pleasure in New York My assistant Clarissa and I, travelled to New York on 20.11.2016 to go on a photo tour. Time was short, the return flight on 27.11.2016 had already been booked. Thanks to jet lag, a few shots were taken on the very first day of the morning, which I had already taken 23 years ago in the same places.

Two pictures of the Brooklyn Bridge next to each other. The first recorded in 1994, the second of 2016.
Compare the images and find the differences.
Two images of the intersection of East 23th Street and 3rd Avenue placed side by side. The first recorded in 1994, the second of 2016.
Compare the images and find the differences.

New York is pure inspiration There are so many places and sights to look at in New York. We ran bubbles to our feet in the few days off, criss-crossed the New York subway, ate delicious in the Meatpacking District and were thrilled with the many ideas of New Yorkers and the city itself.

Here are some impressions of our photo tour.


The Brooklyn Bridge The Brooklyn Bridge, completed in 1883, is one of the oldest suspension bridges in the United States. It spans the East River and connects the neighborhoods of Manhattan and Brooklyn. The bridge now has six lanes as well as a wide footpath and bike path in the plain above. Here you have to walk across the bridge and enjoy the view over the East River to Manhattan.

Brooklyn Bridge Park Under the Brooklyn Bridge is Brooklyn Bridge Park and next door is Brooklyn Heights. The area was designated New York City’s first Historic District in 1965. From here you have the best view of the Manhattan skyline. The fitness-loving New Yorkers walk their laps through Brooklyn Bridge Park past the Brooklyn Heights Promenade here.

From Pier 11/Wall Street to Williamsburg Bridge Take the East River Ferry from Pier 11 to North Williamsburg. The boat trip along the East River under the three bridges Brooklyn Bridge, Manhattan Bridge and Williamsburg Bridge offers magnificent views of the Manhattan skyline.

Pershing Square – breakfast in Midtown in the heart of NYC Pleasant diner, especially highly recommended for breakfast. Super location, just across the street from Grand Central Station. Known from the film “Friends with Benefits,” starring Mila kunis and Justin Timberlake. Please note the dress code: “Our dress code policy requests that do not wear tank tops in the restaurant.Address: Pershing Square at Hyatt (90E 42ndStreet), Opening times: Mon-Frei: 07:00 – 22:30, Sat & Sun 08:00 – 22:00

Grand Central Station For every New York visitor, Grand Central Station is a must-see. Since 1998, the Grand Central Station has shone back in full splendour after 8 years of refurbishment and $600 million in costs. She celebrated her 100th birthday in 2013. Every day, almost 600,000 people use the station as a transport hub. On the lower floor are many restaurants, shops and the food market of Grand Central Station. Address: 89 E 42nd Street, New York, NY 10017 Opening TIMES: Mon.-Sun. 5:00-2:00 Uh

Central Park New Yorkers love Central Park and its quiet squares in the middle of Manhattan. With its 340 hectares in size, it is a popular meeting place for all. About 15 million visitors a year use the extensive green spaces and lakes for picnicking, fishing, boating, playing and relaxing. Sports enthusiasts are happy about the many baseball and softball courts as well as several basketball courts and for cultural enthusiasts, the many concerts in Central Park are an absolute highlight.

Flatiron Building The Flatiron Building in New York is undoubtedly one of the city’s most distinctive skyscrapers. The floor plan of the building is a triangle and resembles the shape of an iron – hence the name “Flatiron.” Designed and built in 1902 by architect Daniel Burn, it stands right at the intersection of 5th Avenue, Broadway and 23rd Street streets. Address: 175 5th Ave, New York, NY 1001

Eating at DIG INN There are delicious bowls here that you can put yourself together. The philosophy of DIG INN stores, currently 14 in New York alone: Direct purchase of the food from selected retailers and farmers of their trust, seasonal food, no finished products, everything freshly prepared, creating a place where you can eat and feel comfortable together with friends or family. Address: Upper East Side, 1297 Lexington Ave (Lexington and 87th St.), New York, NY 10128 Opening TIMES: Mon.-Sun. 10:30-22:00

National 9/11 Memorial at Ground Zero & World Trade Center The 9/11 Memorial is a memorial to the nearly 3,000 people who died in the attacks on the World Trade Center on September 11, 2001 in New York. The two pools of the 9/11 Memorial are exactly where the Twin Tower originally stood. Because of the pools, the memorial is also called “Reflecting Absence” – “Be aware of what’s missing.” The names of all the victims were written on bronze slabs around the two pools of water. Entry of the 9/11 Memorial is free, there are no opening hours. It is particularly beautiful in the evening, then the two pools are illuminated. Address: Liberty Street, New York City, NY 10006

Cheap hotel with rooftop lounge and great views over New York POD 39 nous Address: 145 East 39th Street (between 3rd Ave & Lexington Ave) New York, NY 10016 Information: Reservations: